We are Hedonists

Another awesome Nike ad:

We are basically hedonists.

That's what makes us human.

And we were made to want pretty simple things:

Food.

Water.

Shelter.

Warmth.

And pleasure.

We want what feels good.

We need the thrill that comes from being good at something.

The thrill of doing what we weren't sure

we could ever actually do.

Nobody wants the thrill more than a runner. The high, the scream,

the finish line that keeps going and going,

and going.

Because of course there isn't one.

Now a runner runs because she has faith.

Faith the road will carry her.

Faith her knees will last one more mile. And one more mile.

And she knows that running isn't food. And it isn't shelter.

And it isn't even, at the end of the day,

really all that warm.

But it is how she finds pleasure.

And on every road,

there it is again.

If it feels good then just do it.